Learn how QR codes can enhance your marketing strategy
Businesses of all sizes are suddenly becoming aware of QR codes as a new marketing tool. QR codes, a modern cousin to bar codes, are a way businesses can let camera-equipped smartphone owners get useful information, such as web links, videos, contact information, special content, coupons, and product information. Find out what QR codes are, how businesses are using them, and how you can generate your own QR codes in just minutes.
What is a QR code?QR codes, or quick response codes, resemble traditional bar codes in that they encode information in a two-dimensional image. A typical QR code can include approximately 7,000 numeric characters, or 4,000 alphanumeric characters. For marketing, the possibilities are endless and evolving. The intent is to quickly connect smartphone owners with deeper information about a business or product.
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